SoGEA Pricing Explained: What You Really Pay For

SoGEA is one of the most cost-effective broadband solutions available in the UK — but if you’ve ever compared providers, you’ll have noticed the prices can vary widely.

Why does one supplier charge £36.95 while another charges £45?
Why do install fees differ so much?
Why does router pricing change from provider to provider?

This guide breaks down exactly how SoGEA pricing works, what you should be paying, what costs to expect, and how to avoid overpaying.

Let’s make it simple, clear and transparent.

What Is SoGEA and Why Is It Cheaper Than FTTC?

SoGEA uses the same fibre-to-the-cabinet + copper-last-mile design as FTTC but removes one major cost:

There is no phone line, so there is no line rental.

FTTC required:

• Broadband charge

• Line rental

• Voice provisioning

• Fault checks for both services

SoGEA removes all of that, making it:

• Cheaper

• Simpler

• More stable

This forms the foundation of why SoGEA pricing is usually lower than legacy broadband.

Typical SoGEA Monthly Prices

While prices vary slightly between UK providers, most fall into these ranges:

SoGEA 40/10

➡ £36.95 – £40.95 per month

SoGEA 80/20

➡ £39.95 – £45.95 per month

Connect2 stays at the lower end of UK pricing while still comparing every wholesale network for you, ensuring the best market rate.

Why Do SoGEA Prices Vary So Much?

This is where things get interesting — and where customers often get confused.

There are six major reasons why one provider’s price can differ from another:

1. Wholesale Network Used

Providers buy broadband from different carriers, such as:

• BT Wholesale

• TalkTalk Business

• Sky / Easynet

• Zen Wholesale

• Virtual1

• CityFibre (in some areas)

Wholesale costs differ, meaning retail prices differ.

2. Router Quality

Some providers throw in a very basic router.
Others offer high-quality options or managed routers.

Examples:

• Low-end: TP-Link consumer routers

• Mid-range: DrayTek / Zyxel

• High-end: Cisco / Sophos / Fortinet (usually for business)

A high-quality router increases price but massively boosts stability.

3. Support Level

Cheaper providers typically offer:

• Slower response times

• Less technical support

• Overseas call centres

• No proactive monitoring

Premium providers (like Connect2) offer:

• UK-based support

• Faster response times

• Real engineers

• Better diagnostics

• Fault chasing with Openreach

This impacts cost.

4. Contract Length

Longer contracts = lower monthly cost.
Shorter contracts = higher monthly cost.

Common terms:

• 12 months

• 24 months

• Occasionally 36 months for businesses

5. Bundled Services

If you bundle:

• VoIP

• Managed router

• Static IP

• Failover SIM

• Security filtering

…you may get a lower combined price.

6. Promotions and Market Competition

Broadband pricing changes constantly based on:

• Competitor offers

• Wholesale discounts

• Regional differences

• Seasonal deals

This creates fluctuations — which is why comparing every network (the way Connect2 does) delivers a better price.

If you want to compare SoGEA with full fibre options, here’s our full SoGEA vs FTTP guide.

Installation Costs Explained

Installation prices for SoGEA usually fall between £60 and £120, depending on the provider and the line conditions.

When installation is cheaper

• You renew a contract with the same provider

• You choose a long-term contract

• You already have suitable wiring in place

• No engineer is required

When installation might cost more

• Property rewiring is needed

• The master socket is faulty

• There’s no usable copper pair

• A full new line build is needed

Most customers fall into the simple install bracket.

Router Costs: Why Prices Differ So Much

Some providers include a router for free — but often it’s a low-end, consumer-grade unit.

Business-grade routers cost more because they offer:

• Stronger Wi-Fi

• Better security

• More stability

• Better VoIP performance

• More control

• Faster firmware

• More advanced diagnostics

Connect2 typically recommends a quality router for business use because it reduces fault rates significantly.

Contract Terms: How They Affect Pricing

12-month contracts

✔ Most flexible
✘ Higher monthly cost
✘ More expensive installs

24-month contracts

✔ Best value
✔ Lower install fees
✔ Lower monthly rates
✘ Requires commitment

For homes and small businesses, 12 or 24 months are the sweet spots.
For larger organisations, SoGEA is usually used as:

• A temporary connection

• Backup line

• Interim service until FTTP/leased line installs

So contract length often depends on business plans.

Static IP Address Costs

Most businesses need at least one static IP.
Some providers charge for this.

Connect2 usually includes static IPs at no extra cost.

SoGEA for Business: Total Cost Breakdown

A typical business SoGEA setup includes:

• Monthly broadband

• Installation fee

• Router (optional)

• Static IP (if needed)

• Support package

Real-world example:

SoGEA 80/20 example with Connect2:

• Monthly: £39.95

• Install: £90

• Router: Optional / additional

• Static IP: Included

• Contract: 12 months

That’s a lower price than most FTTC services just a few years ago.

For business use cases and performance insights, here’s our full guide on whether SoGEA is good for business.

Why SoGEA Is Often Used as a Backup Line

Businesses often install SoGEA behind a leased line because:

• It’s inexpensive

• It uses a different technology path

• It provides resilience

• It can auto-failover

• It protects the business from downtime

For mission-critical environments, SoGEA is the perfect low-cost insurance policy.

Is SoGEA Good Value for Money?

Absolutely — for most users, SoGEA offers some of the best value in the UK broadband market because:

✔ You don’t pay for a phone line
✔ Installation is usually cheaper
✔ Repair times are faster
✔ Line faults are fewer
✔ The service is more stable than FTTC
✔ Speeds are more consistent
✔ It’s widely available across the UK

Unless you need ultrafast FTTP or guaranteed leased line speeds, SoGEA remains one of the most sensible broadband choices.

SoGEA vs FTTP vs Leased Line Pricing

This table helps set expectations:

• SoGEA = Budget, reliable, digital broadband

• FTTP = Ultrafast full fibre

• Leased line = Premium, guaranteed performance

If you want guaranteed speeds and uptime, explore our dedicated leased line options here.

Final Verdict: What You Really Pay for with SoGEA

SoGEA pricing is simple once you understand the components.

You pay for:

• The broadband speed

• The stability of the line

• The support level

• Installation work (if needed)

• Optional router

• Optional add-ons

What you don’t pay for anymore:

• Line rental

• Voice provisioning

• Analogue engineering

• Legacy copper infrastructure

SoGEA provides modern, affordable, reliable digital broadband — and it’s one of the best-value services in the UK today.

Check Real SoGEA Pricing for Your Address

Enter your postcode and see live pricing instantly:

https://www.leasedlineandmpls.co.uk/sogea/

You’ll see:

• Exact prices

• Available speeds

• Whether FTTP is live

• Install costs

• Any better alternatives

Fast, accurate and personalised to your location.